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Privacy and cookies

HDBW - Hochschule der Bayerischen Wirtschaft

hdbw-hochschule.com   Privacy and cookies

PRIVACY AND COOKIES FOR WEBSITES

If you have any questions about data protection in these processing operations or need assistance in exercising your data protection rights, you can contact your usual contact persons or consult our company data protection officer using the contact details below.

Contact us

Hochschule der Bayerischen Wirtschaft (HDBW) gGmbH
Konrad-Zuse-Platz 8
81829 München
Telephone +49 89 4567845-32 
E-Mail marketing@hdbw-hochschule.de

 

Contact our Data Protection Officer

Data Protection Officer of HDBW gGmbH
c/o bfz gGmbH
Garden-City-Straße 4,
96450 Coburg
Telephone: +49 89 44108-347
Telefax: +49 89 44108-37347
E-Mail: datenschutz@hdbw-hochschule.de

 

Responsible for processing of your personal data

Hochschule der Bayerischen Wirtschaft (HDBW) gGmbH

 

Purposes, legal basis

We process your personal data to inform you about the services of the responsible party, to enable you to visit the site, and to optimise, secure and operate the online services; the processing is primarily necessary to protect the legitimate interests of the responsible party.

Data categories

In order to respond to your request for pages and services, your IP address is recorded in connection with the content accessed (time, success, error, response status).

The following data is also temporarily logged without personal reference: shortened and daily randomly added IP address, associated with date and time of access, page of origin, accessed content.

In order to plan our page design, the operating systems, browsers, screen sizes, etc. used by you are statistically summarized without personal reference.

The data will not be merged with other information about your person.

When a contract is concluded, e.g. for a course of study, personal data that you provide to us for this purpose is used to conclude and fulfill contracts with you and is stored for the purpose of documenting and maintaining the customer relationship.

Storage period

To ensure the proper operation of our systems, we log access to our services. There is no automated linking with data from other inventories and no profiling.

The purpose-bound log data is deleted after 1 year at the latest. The duration of the usage  of cookies for speed optimization and secure system operation varies from session cookies to a duration of 2 years.

Recipient categories

Due to legitimate interests in joint management, data may be processed by internal service providers of the group of companies under the same conditions that would be applied by the controller.

In the permissible context of commissioned processing, external service providers may be engaged who are not considered third parties in this context. Both with us and with commissioned processors, only responsible persons process the data in accordance with our instructions.

Further recipients and a transfer to third countries are not intended unless otherwise stated.

Data subjects' rights

You have the right to obtain information about the data stored about you; to have inaccurate data corrected; to have unlawfully stored data deleted or data no longer required to fulfill legal obligations or for permissible purposes; to have processing restricted for certain purposes; to object to certain processing; and, under certain conditions, to have data suitable for this purpose transferred to you or to a body designated by you.

For automated decisions, you can request that the decision not be solely automated; you can present your own point of view; and you can challenge the outcome of the automated decision.

Please note that data subject rights can only be granted towards yourself credibly authorized persons.

You have the right to complain to a data protection supervisory authority. We recommend that you first contact your previous contact persons at the HDBW or our company data protection officer with your concerns.

External links

Our website contains links to websites of other providers. We have no influence on how these providers comply with data protection regulations. Please inform yourself about this on their websites.

 

HDBW Contact form

Personal data that you provide to us via certain fields as well as in the free text of contact forms (e.g. name or e-mail address as well as content) will only be processed for the purpose for which you have provided us with the data. This can also be a response to your contact.

The content of the contact form is transmitted in encrypted form.

Cookies

Cookies are small text files related to visited pages and services that are stored on web users' systems. You run a higher risk if you allow cookies on systems without user separation (e.g. in an Internet café or during short use as a guest within third-party profiles/systems), as there is a risk of data misuse by other users who could link to your session.

You can control cookie settings in your web browser. However, after deleting cookies, you will be recognized as a new visitor and may have to make new settings or decisions already stored in cookies.

Own session cookies (First Party)

To control the connection during your visit to our website, we set session cookies for the duration of your stay. They contain purely technical information. Your system can automatically remove these cookies when you leave the session. You can prevent the acceptance of session cookies by changing your system settings.

This may impair the function of our website.

Own permanent cookies (First Party)

We store cookies on your system when you visit the site. These are used for visitor analysis and contain information from Google Analytics and Matomo. The validity of our cookies is up to 2 years. You can prevent cookies from being accepted by changing the settings on your system.

This does not affect the function of our offer.

Withdrawal of consent

You can revoke your cookie settings at any time by removing the corresponding tick and clicking on "Save selection".

 

Description of cookies: Cookie Consent

Cookiename: cookieconsent_status, dp_cookieconsent_status
Validity: 1 year
Access: (write /read) hdbw gGmbH
Function: Stores information about consent or rejection of the cookies

Beschreibung der Cookies: Matomo

Cookiename: _pk_id.*
Validity: 13 months
Access: (write /read) bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; stores information about the respective visitors, among other things a visitor ID for recognition, if necessary the objection to be able to exclude visitors from the statistical recording in the future or to allow the statistical recording by withdrawing the objection. Browser settings (do not track) are taken into account.

Cookiename: _pk_ses.*, _pk_cvar.*, _pk_hsr.*
Validity: 30 minutes
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; temporarily stores data during visitor analysis.

Cookiename: _pk_ref.*
Validity: 6 months
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; stores the assignment to the first referrer (website of origin) that directed to this website.

Cookiename: _pk_testcookie.*
Validity: Call only, immediate deletion
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; check whether the browser supports cookies.

Cookiename: mtm_consent.*, mtm_consent_removed.*
Validity: 1 year
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; stores consent for visitor analysis or its revocation.

Cookiename: mtm_cookie_consent.*
Validity: 1 year
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; stores consent for the use of cookies.

Cookiename: MATOMO_SESSID
Validity: Session
Recipient: bbw-group
Function: Self-operated data-saving statistical visitor analysis with Matomo; technical cookie to protect the Matomo opt-out form.

External cookies (Third Party)

Cookies from third-party providers may also be stored on your system when you visit the site. The third-party providers are responsible for their content, evaluation, validity period and functionality. You can prevent the acceptance of third-party cookies by changing your system settings.

The HDBW website works with the following third-party providers:

Google Remarketing

Our website uses Google Re-Marketing. Google Re-Marketing is an advertising service of Google Inc. ("Google", 1600 Amphitheatre Parkway, Mountain View, CA, 94043, USA), which enables us to provide you with targeted advertising of presumed interest based on your usage behaviour during previous visits to our website. If you have consented to Google, your visits will also be recorded across devices.

This advertising will only appear on Google advertising spaces, either Google Adwords or the Google Display Network. A subsequent possibility of processing by Google in the United States of America is given and would be based on standard data protection clauses of the EU Commission. This use of data cannot be influenced by us as site operator.

You can object to Google Re-Marketing in the Google Ads Preferences Manager on  https://adssettings.google.com/authenticated?hl=de or edit your settings, or you can prevent Re-Marketing by deactivating cookies in your browser settings.

Alternatively, deactivate Google Analytics on our site by clicking on 'Edit cookie settings' here in the privacy policy.

Description od cookies: Google Anaytics

Cookiename: _ga
Validity: 24 months
Recipient: Google
Function: Visit analysis with Google Analytics; visitor differentiation.

Cookiename: _gid
Validity: 24 hours
Recipient: Google
Function​​​​​​​: Visit analysis with Google Analytics; visitor differentiation.

Cookiename: _gat, _dc_gtm_*
Validity: 1 minute
Recipient: Google
Function​​​​​​​: Technical cookie to reduce the number of requests to Google Analytics.

Cookiename: _gac_*
Validity: 90 days
Recipient: Google
Function​​​​​​​: Contains campaign information for Google Ads Service to assign visitors to campaigns.

Matomo

Our website uses the web analytics tool Matomo to analyse site visits. Matomo uses session cookies that are only temporarily stored on your system.

Matomo is configured to be data-saving. Information about the use of our website generated by a cookie is stored on our server. Your IP address is immediately anonymised (shortened and randomly supplemented) and retains this value for a maximum of one day. In this way, you remain anonymous to us as a user.

The data is only processed internally and is not passed on to third parties. It is only used to identify and improve relevant content on our website. If you have activated the do-not-track function on your system, your visit will not be recorded. You can decide here whether a unique web analysis cookie may be stored in your browser to enable us to collect and analyse statistical data.

If you would like to decide against this, click the following link to place the Matomo deactivation cookie in your browser instead.

You have the option to prevent actions you take here from being analysed and linked. This will protect your privacy, but will also prevent the owner from learning from your actions and improving usability for you and other users.

Your visit to this website is currently collected by Matomo web analytics. Use this checkbox to opt-out.

Google Analytics

With your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (google.com). For this purpose, Google Analytics stores cookies on your system. We transmit only shortened IP addresses to Google, which then no longer allow conclusions to be drawn about individual devices or persons.

.

On our behalf, Google evaluates this data for us so that we can learn more about how our visitors use this website. We have agreed with Google that the IP address determined within the scope of Google Analytics will not be merged with other data from Google.

We have agreed with Google that the IP address determined within the scope of Google Analytics will not be merged with other data from Google.

A subsequent possibility of processing by Google in the United States of America is given and would be based on standard data protection clauses of the EU Commission.

You can prevent the storage of cookies and thus further analysis by saving a rejection cookie (opt-out) or by installing a rejection plugin.

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In these cases, not all functions of this website may be available.

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  1. Opt-out-Cookie: Disable Google Analytics via a cookie
  2. Plugin: Download browser plugin.

You can find more information about Google's privacy policy at https://www.google.com/analytics/terms/ and under https://policies.google.com/privacy.

YouTube

On our website, we use plugins from YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (youtube.com), a subsidiary of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (google.com), to integrate videos.

If you click on such a plugin and confirm the request, a connection to the YouTube servers is established and the requested content is displayed. This transmits your visit to our pages to YouTube.

If you are logged in as a YouTube member, YouTube adds this usage to your user account. Subsequent processing by YouTube/Google in the United States of America is possible and would be based on standard data protection clauses of the EU Commission.

You can prevent this by logging out of your YouTube or Google user account before using our website.

Further information on the purpose and scope of data collection and data protection by YouTube can be found on  www.google.de/intl/de/policies/privacy/.

Facebook

We publish information about our activities and communicate with users of the service on our Facebook presence (www.facebook.com).

Facebook is operated in the European Union by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Meta Platforms, Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA.

Meta Platforms Ireland Limited would possibly transfer personal data to third countries such as the USA on the basis of EU standard contractual clauses. Information on data protection on Facebook:  https://de-de.facebook.com/privacy/explanation/.

On our Facebook presence, Facebook processes data on the activities of our visitors in order to make them available to us in summarised form as statistics. We are jointly responsible with Facebook for the processing of page insights and have concluded a contract about this. You can get more information from Facebook:https://www.facebook.com/legal/terms/information_about_page_insights_data.

Instagram

To present our activities to the public, we operate a presence on Instagram, where we show photos, videos and stories  (www.instagram.com).

In the European Union, Instagram is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Platforms, Inc, 1601 S. California Avenue, Palo Alto, CA 94304, USA.

Meta Platforms Ireland Limited may transfer data to the USA and other countries on the basis of standard data protection clauses or adequacy decisions of the EU Commission.

Information on data protection on Instagram:  https://www.instagram.com/legal/privacy/.

OpenStreetMap and MeMoMap

Our website uses maps from OpenStreetMap to display city maps, maps and transport connections (openstreetmap.de), provided by FOSSGIS e.V., Römerweg 5, 79199 Kirchzarten and  MeMoMaps (memomaps.de), provided by Memomaps Melchior Moos, Lukasgasse 4, 53347 Alfter.

When calling up corresponding pages, a connection is established with the servers of OpenStreetMap.de and the data required to display the respective map is transmitted.

 

State-accredited:

State recognition of the HDBW - Logo of the Bavarian State Ministry of Science and Art

And accredited by:

HDBW Accreditation - Logo Program Accreditation Accreditation CouncilHDBW Accreditation - Logo Wissenschaftsrat 5 years