hdbw-hochschule.com Master's degree programmes
Digital Business Modelling and Entrepreneurship
DIGITAL BUSINESS MODELLING AND ENTREPRENEURSHIP
This English-language, internationally oriented master's degree program in business administration teaches you the necessary business management, strategy and process perspectives as well as the technology skills to develop and sustainably implement your own digital visions.
In doing so, you will keep an eye on both the customer and the competitive perspective. Get started with your own ideas!
At a glance
- each winter and summer semester
- full time 3 semester
- 720 € each month
- No numerus clausus
What distinguishes the Business Administration Master's at HDBW

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HDBW Professor Carten Bartsch talks about the international master’s degree programme in Business Administration: Digital Business Modelling and Entrepreneurship.
Developed by national and international experts from research and industry, it focuses on how digitalization changes business models. During your master studies at HDBW, University of Applied Sciences in Munich, you will look at technological aspects from the customers’, management’s and process perspective.
Career perspectives with this Business Administration Master
The topic of digitisation affects start-ups just as much as existing and traditionally operating companies. It is no longer just about creating additional digital sales and/or communication channels, than about fundamental changes and innovations in the entire corporate business model.
Your possible professional areas are:
- Digital Transformation Manager
- Manager* Digital Services
- Company Building / Venture Capital for innovative business models
- Founder of own digital business models / companies
What you can expect in the Digital Business Modelling and Entrepreneurship Master

Digital business models are at the core of many highly innovative and profitable new businesses. At the same time they are also reshaping the majority of traditional industries. This is why we put the skills needed for the successful development of digital business models in the center of our Master’s degree programme.
The entrepreneurship element is added in order to provide the tools to put the digital business models into action: We equip you with the essentials of management capabilities such as strategy and leadership, financing, business planning and organization from the perspective of the agile and technology-orientated start-up company.
Many mature companies, by the way, are finding this quite useful as well to improve their intrapreneurship and specifically look for this skillset in their applicants.
The lectures in this business administration master's program are held entirely in English. International digitisation expert lecturers and regular exciting guest lectures complement the teaching. Also, you will learn and work in this programme with international fellow students from all over the world.
Why study at a private university in Germany?
International experts from business and higher education were involved in the conception of the innovative HDBW Master's Degree programme Digital Business Modeling and Entrepreneurship. The programme has a clear business focus on current and future market developments.
In this English-language Business master's programme, you can expect small, international study groups that cooperate on an equal footing and in direct contact with excellent professors and lecturers with extensive operational experience.
At HDBW you can apply and deepen the knowledge you have acquired in study groups, while writing seminar papers and in giving presentations.
You also benefit from a very personal university atmosphere and specific support. As a result, you will achieve your study and career goals faster and more efficiently than in bigger and more anonymous institutions.
Voices on the Business Administration Master

"Despite my previous bachelor's and MBA degrees, I lacked a deeper understanding of the impact of digital technologies on businesses to found my startup. This is exactly what the HDBW Master Digital Business Modelling and Entrepreneurship helped me with."
"Innovatively and demandingly challenged, personally and individually supported - I am more than ready for the professional world!"

"Technical discipline, computer science and business administration must be networked in practice in order to develop viable solutions. That's why I was already involved in the development of the business administration master's program at the HDBW in Munich during my time as Managing Director "Mobility" and "Internet of Things" at Accenture Digital Germany "
Student Life at HDBW Munich
All about the Master's programme in Business Administration: Digital Business Modelling and Entrepreneurship
Completed Bachelor's degree in
- Business administration or
- Industrial engineering or
- (Business) Information Technology
- Other courses of study on request from the HDBW study advisory service.
ECTS
- Ideally 210 ECTS, but at least 180 ECTS.
- In case of a Bachelor with 180 ECTS, individual agreements will be made before the start of the program in order to complete the missing ECTS
Language level
Language level B2 in the lecture language English
The monthly tuition fee in the Master's programme in Business Administration, Digital Business Modelling and Entrepreneurship, is:
- 720 € full-time study 3 semesters
- 432 € part-time study 5 semesters
Your advantages at the HDBW
- No additional registration fee
- All courses & examination fees are already included
The Master's degree programme Digital Business Modelling and Entrepreneurship is offered at HDBW Munich
Hochschule der Bayerischen Wirtschaft (HDBW)
Konrad-Zuse-Platz 8
D – 81829 München
- March 14th (Summer Semester) and September 30th (Winter Semester) for national and EU-applicants
- December 15th (Summer Semester) and June 30th (Winter Semester) for non-EU-applicants
Why? Veryfing your application documents, visa processs etc. take much longer
Programme Start
- Summer Semester, starting mid-March
- Winter Semester, starting beginning of October
Study Period
- 3 semesters full-time
- 5 semesters part-time
Duration Winter Semester
- October 1st until March 14th
- Lectures from beginning of October until end of January
- Examination period generally until Mid-February
Duration Summer Semester
- March 15th until September 30th
- Lectures from Mid-March until beginning of July
- Examination period generally until end of July
Duration of studies - depending on study time model
- 3 semesters full-time study
- 5 semesters of part-time study (reduced number of modules per semester, some block lectures)
Degree
Master of Arts (M.A.) in Digital Business Modelling and Entrepreneurship
ECTS
- 90 ECTS credits are earned in the HDBW Master's programme
- 300 ECTS credits in total in the HDBW Bachelor & Master programme
What study time models are available in the Business Administration Master's programme?
The English-language Master's degree is offered both as a full- and part-time programme. The lectures take place in presence on campus in Munich.
Business Administration Master full-time | Digital Business Modelling & Entrepreneurship
The state-recognized Master of Arts degree in the English-language Master's degree programme Digital Business Modeling and Entrepreneurship can be completed as full-time study at HDBW in Munich.
The practice-oriented lectures and seminars of this full-time Business Administration Master's programme spread over 3 semesters:
- Semester: Business Planning / Business Model
- Semester: Customer Experience / Business implementation
- Semester: Company organisation / Master thesis
Module Plan Digital Business and Entrepreneurship: Full-time studies
- Principles of Business Modelling Revenue Model Design 5 ETCS
- Principles of Entrepreneurship for Start-ups 5 ETCS
- Digital Culture, Trend Analysis and Creative Combination 5 ETCS
- Principles of Business Law for Entrepreneurs 5 ETCS
- Principles of Business IT 5 ETCS
- Strategy and Innovation Management 5 ETCS
- Entrepreneurial Finance and Financial Planning 5 ETCS
- Digital Value Chain Management - front-end and back-end considerations 5 ETCS
- Creating and Managing Customer Experience 5 ETCS
- Business Analytics and Data Management 5 ETCS
- Digital Marketing 5 ETCS
- Product and Service Design 5 ETCS
- Intrapreneurship and Change Management for Digital Enteprises 5 ETCS
- Management of Heterogeneous Teams over Corporate Lifecycles 5 ETCS
- Masterthesis 18 ETCS
- Masterthesis Final Exam 2 ETCS
Business Administration Master part-time | Digital Business Modelling & Entrepreneurship
The state-recognized Master of Arts degree in the English-language business administration master's program Digital Business Modeling and Entrepreneurship can also be obtained at the HDBW as a part-time programme.
Here, a reduced number of modules are offered per semester and the study content is spread over 4 semesters.
In the 5th and last semester, the program is completed with the writing of the master's thesis.
Module Plan Digital Business and Entrepreneurship: Part-time studies
- Principles of Business Modelling Revenue Model Design 5 ETCS
- Principles of Entrepreneurship for Start-ups 5 ETCS
- Digital Culture, Trend Analysis and Creative Combination 5 ETCS
- Principles of Business IT 5 ETCS
- Strategy and Innovation Management 5 ETCS
- Entrepreneurial Finance and Financial Planning 5 ETCS
- Digital Value Chain Management - front-end and back-end considerations 5 ETCS
- Creating and Managing Customer Experience 5 ETCS
- Principles of Business Law for Entrepreneurs 5 ETCS
- Business Analytics and Data Management 5 ETCS
- Digital Marketing 5 ETCS
- Product and Service Design 5 ETCS
- Intrapreneurship and Change Management for Digital Enteprises 5 ETCS
- Management of Heterogeneous Teams over Corporate Lifecycles 5 ETCS
- Masterthesis 18 ETCS
- Masterthesis Final Exam 2 ETCS
Let us advise you personally!
Apply now!
To online application-processHDBW Professors and external lecturer in Master's degree: Digital Business Modelling and Entrepreneurship

Prof. Dr. Jost Jacoby
Faculty Business Administration
Programme Director & Vice President Study and teaching

Prof. Michaela Braun
Faculty Business Administration / Engineering / Industrial Engineering with Business Studies
Honorary Professor
Mitglied im HDBW Senat

Prof. Wolfgang Decker
Faculty Industrial Engineering with Business Studies

Prof. Dr. Steffen Hermann
Faculty Business Administration
Member of the HDBW Senate

Prof. Dr. Stefan Lackner
Faculty Business Administration
+49 89 4567845-23
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